I've talked to a lot of people this week and there seems to be this crazy idea that everyone should have a podcast.
These people are confused and I'm here to save you from making this grave mistake. Before you have a podcast you must have two things in place.
First, you need an audience. You need people who know you and what more from you. Without an audience you' may as well play an mp3 of crickets – because no one will be listening to you.
Second, you need a way to stay in touch with your audience that keeps them engaged and wanting more from you.
With these two things in place you almost can't fail.
That's why the next Podcast Mogul Newsletter will show you how to build a massive audience even if you don't have a podcast show of your own.
But it goes to the printer soon, so you'd better subscribe now if you want to build your audience and your brand using podcasting.
CLICK HERE to subscribe
And now onto the goodies I have for your earl holes this week:
This week at “The factory”
List Building Lifestyle with Igor Kheifets
Some people know how money works and others put their head in the sand. Which are you?
Off the Chain Show with Doberman Dan
“Using testimonials to get rid of objections with Sean D'Souza”
I was reminded of this copywriting secret recently from a brilliant marketer and copywriter, Sean D’Souza.
I just used it to finish a 6,000-word piece that looks like it’s gonna be a barn burner new control. I’m tellin’ ya… this idea is just frickin’ genius.
And even better… It makes your work writing copy a LOT easier.
“Identity: Three things you must have before you can sell a thing”
In part 2 of his new series Kevin shared the second thing you must have to make it easy for people to buy your stuff.
“The comfort quotient”
What make you comfortable may not always be good for you, find out why in this week's show.
Antipreneur with Ben Settle
“The power of being broke”
Back when I got started in this crazy business of direct response marketing (circa 2002), I was broke as a joke. As in, it hurt the wallet just to buy Dan Kennedy’s $8 “Ultimate Sales Letter” book.
I didn’t have a pot to piss in or a window to throw it out.
And, at the time, I was living in a bug and mouse-infested cabin near the woods.