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As a creative business owner, you probably have lots of ideas!

It’s easy for you to say “yes” to new projects and fun ways to serve your customers.

The trouble is, when you start saying “yes” too much, and you get in over your head!

I’ve been there, m’dear! It’s not fun when you realize you need to start saying “no” and cut back a little.

That’s where the role of visionary comes into place. Being the visionary of your business means making the tough calls and doing what’s best for you and your company.

Today, I’m sharing some tough calls I’ve had to make over the years with both Flourish & Thrive Academy and my personal jewelry business.

We’re going pretty deep here, but hang with me!

Even if you’re just starting out, it’s great to think about these things before they happen so you’re prepared to handle them with grace.

Working On Your Business

Knowing the difference between working on your business and working in your business is so important in becoming a visionary. If you’re serious about upleveling your business, it will mean stepping away from certain parts of your business.

Once you reach a certain point in sales, try hiring out some of the less strategic work like responding to emails or actually making the jewelry. This allows you to focus on business growth and the design aspect!

Betting on Your Strengths

Having the mindset of working on your business means you can focus on what you really do best. Being a business owner, you’re probably really good at connecting with people and coming up with ideas!

Often times, you might feel like you have to do everything because it’s your business. This couldn’t be further from the truth! Betting on your strengths and hiring out your weaknesses is a sign of a great leader.

Learning to Let Go

Pivoting in business can be a painful process. Do you ever wish you could change gears a little and focus on a new niche or design style?

Guess what? You can! It might be difficult at first, but eventually you need to be serving your creative side.

If that sounds good to you, sign up to get more info on applying for our Visionary Circle!

xo, Tracy

I wanna give a huge shout out to our sponsor, Whatify.

They’re bringing a huge amount of value to jewelry designers selling on Etsy. It’s such a great opportunity to use smart technology to take the guesswork out of selling on this platform.

Links:
Whatify
Visionary Circle

Tracy Matthews

My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.

The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.

In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.

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