“Professionally Produced Podcasting That Outranks The Competition”

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Orlando Bloom…Felix the Cat…Lucky Magazine.

Kinda Random topics for a jewelry blog…but they were the topics I chose during my first month blogging back in 2008.

Like many of you who are new to blogging, I wasn’t really sure what to write about so I ended up writing about a bunch of random stuff with no strategy behind it. .

But my biggest mistake wasn’t even my eclectic yoga/jewelry/lifestyle topics…

…it was not leveraging my blog to drive traffic to my website.

Nor was my blog connected to my website (um, hello, I was missing out on a ton of SEO and organic traffic to my site).

And I see designers like YOU make the same mistake ALL of the time.

I read through the first 10 posts on my first blog to count how many of them pointed readers to my website.

Guess how many….

ONE!

One post out of my first 10 moved my readers on to the next step in the sales cycle.

But…(thank goodness) I’ve come along way since then.

I started a brand new blog (that was connected to my website) when I opened my new jewelry biz.

One of my early posts was about rose cut diamonds.

That post alone drives so much traffic to my website! And I recently designed an engagement ring for a client who googled “ Rose Cut Diamond Engagement Ring NYC” so this blogging thing really works.

My blog is generating income for my business…

…and that is the end goal for all of us.

And on today’s episode I am going to teach you how use your blog to increase traffic to your website.

So let’s get to work!

Tracy Matthews

My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.

The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.

In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.

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