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As a jewelry entrepreneur, what do you do when facing a “must do” task that you REALLY don’t want to do.

Or if you have employees, how do you motivate them to tackle the task that no one wants to own?

You make it fun!

It totally get it, it can seem counter intuitive to mix fun with business.

Which seems kinda strange since that is the entire reason you probably started a passion, jewelry biz in the first place.

But if you take the chance…

…and start to use competitions, creativity and celebration as part of your company culture,

You’ll be amazed at the results (and the productivity that comes forth).

My guest today is Nina Cooper, owner and Chief Creative Officer of Nina Designs.

Nina has perfected the art of creating a culture of fun at her business…

and she will give you some of her best tips during the interview.

Let’s get started!

Tracy Matthews

My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.

The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.

In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.

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