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My grandfather used to always tell me “the early bird gets the worm.”

I never totally understood what they meant (even though he woke at 3 am most of his life)…

…until my first holiday season with my jewelry business.

Here’s a statistic for you-

Most jewelry businesses make at least 50% of their revenue during the last four months of the year.

And still, most designers don’t start prepping for this super important season until it’s Way too late.

I’ll let you in on a secret…the time to start getting ready for holiday is NOW.

I totally get it, you look outside and it’s 95 degrees and sunny.

The holiday season is probably the Furthest thing from your mind right now.

But to be successful in reaching your sales goals for your biz right this year you have to train yourself to start thinking about it now.

On today’s episode I am going to walk you through some simple, effective steps that will get you on the right path to your best holiday sales season Ever.

Let’s get to it!

Tracy Matthews

My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.

The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.

In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.

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