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Do you remember when you were a kid and you dove (or fell) into the deep end of the swimming pool for the very first time?

Overwhelming + a little scary, right?

That’s the same feeling a lot of designers get when they think about establishing or even increasing wholesale sales for their jewelry biz.

And I totally understand…

Selling wholesale encompasses the whole spectrum of activities that are uncomfortable for a lot of creative designers.

From cold calls to the sales pitch to trusting a store with your inventory…it’s easy to see why a lot of jewelry biz owners decide to throw in the towel on wholesale before even trying it.

But, if you can master the art of selling wholesale it can open up doors to publicity, partnership, and SALES like you’ve never seen before.

So hopefully you’re getting excited to discover how to get your jewelry in stores because I’m going to teach you!

On today’s episode I’m sitting down with my F&TA bestie and business partner, Robin Kramer!

Robin is the BIGGEST wholesale fan I know, and she backs up her love of wholesale with incredible wisdom on how to make it work brilliantly for You.

Together we will walk you through twelve very simple but thorough steps that have been proven to increase wholesale sales.

This episode is jam packed, so let’s dive right in!

Tracy Matthews

My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.

The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.

In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.

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