You can't talk about podcasts without mentioning iTunes.
There's a good reason for that, a little while back Apple reported hitting one billion subscribers to their podcast shows.
And I can tell you, in my experience at The Podcast Factory 95% of our listens come from iTunes. That's why you need to make a big push on iTunes when you launch your show. It's the best place to pick up new listeners and grow your audience.
The problem is most people think they can just put up a show and it will instantly get listeners. Fact is most shows sink to the bottom never to be found again. You must go in with a plan if you want to get your share of those one billion listeners.
Over the years I've tried many different angles, but none has worked better than the iTunes hack I use today.
It's a combination of knowing their 4 part secret sauce that gets you top rankings along with a launch strategy that I've fine tuned over the last few years.
There's no question it's getting tougher to get on top of the charts in iTunes. With more and more new shows coming out everyday. You can try and figure it out all by yourself and it could take you years. Do you have that kind of time?
Or you can shortcut your learning curve and use the method I'm sharing with my readers in the next Podcast Mogul Newsletter.
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