Have you ever wondered why we don't have sponsors on The Podcast Factory shows?
One reason is because getting sponsors can be a full time job. tracking them down, getting on a call with them, pitching your show, getting the contract, and hoping like hell they come back for more. That's too much work for a fellow like me.
Not to mention the fact that if you structure your deal correctly your sponsor is making more dough then you.
What I mean by that is, a sponsor invests $100 on an ad – they expect to get a return on that ad of $150 or better. Why else would they sponsor you?
But if you absolutely MUST have sponsors it's your job to make sure you don't take just any old sponsor willing to give you some dineros. You gotta pick the right sponsors who you can help get an ROI. That will keep them coming back for more and make your job easier since you don't have to keep chasing down new sponsors all the time.
Inside the next Podcast Mogul Newsletter you'll get some tips on dealing with sponsors that will:
a) Get you paid more than the “going rate”
b) Get your sponsors a return on their investment (so they keep coming back)
c) Make your listeners happy because you chose an awesome sponsor
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