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In a rush?

Here are highlights of How to Write Great Product Taglines with Angie Colee if you are in a hurry:

Why are taglines important? (2:40 Mark)

Who is Angie? (4:20 Mark)

Angie’s favorite tagline? (6:38 Mark)

Avoiding a bad tagline?(8:30 Mark)

The most ripped- off and repeated tagline? (12:55 Mark)

Today's Show

In today’s podcast Kevin and Jonathan welcome Angie Colee. Taglines are one of the most toiled after pieces of copywriting people struggle with. It’s difficult and there is a lot of pressure to get it right.

Start with Research

One of the first potential hang-ups is the dreaded lawsuit. You have to do your trademark and copyright research seriously.

Keys to a Great Tagline

Angie recommends you keep it short, memorable with clarity. It needs to be short, snappy and remember it needs to let readers know what business you are in. Those are the magic ingredients.

Sometimes, you can get away with the curiosity factor. Maybe your tagline doesn’t immediately tell the reader you sell BBQ grills but if might spark curiosity. If that curiosity drives people to inquire, you’ve written a great tagline!


You have to have a big budget to get jingles to stick. It takes a lot of repetition to make it stick like the Farmers jingle.

Importance of Tracking

Angie likes to track the effectiveness of taglines with barcodes if it’s in print. If you can attach an offer to the ad, you have a pretty good chance of tracking the ad’s effectiveness.

Want to learn the rest of How to Write Great Product Taglines with Angie Colee? Download and listen to discover Angie’s tips.

To connect with Angie Colee, check out her links below and remember she welcomes all questions, comments and inquiries!


Angie’s articles on Copy Chief

Angie’s website

Angie on Behance

Art and Copy movie


Kevin Rogers

Kevin Rogers spent years traveling the United States as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers.

The formula worked so well that entrepreneurs and business owners all over the world have now used this deceptively simple 4-sentence formula to skyrocket their profits and grow their businesses at record pace.

Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns.

Kevin’s unique background as a stand-up comic and in-the-trenches salesperson provide a rare spectrum of experience and ability. His greatest strength is teaching anyone to use the power of their own story to connect better with customers and compel them to take action.

You can download a free copy of Kevin’s Amazon best-selling book at www.60secondsaleshook.com and join his copywriting community at www.copychief.com

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