I get this question at least once per week,
“Jonathan, I'm thinking about starting a podcast and I want to know what ______ I should use.”
You can fill in the blank with Microphone, Software, Hosting, or any of the other stuff people get obsessed with when they're getting into podcasting.
For some reason people think they need to build a studio to record a podcast show.
And you know what? Building a studio is the absolute worst thing you can do.
Why? Because it'll cost you.
Fact is, how you record is not nearly as important as what you record.
What you record is almost as important as how quickly people to hear it.
See, a lot of people waste time messing around with their studio, and their album art, and their website, before they finally get their podcast to market.
And every second you waste is costing you.
It costs you dough.
It costs you time.
It costs you the chance to share your ideas with your listeners so you can connect with them.
It costs you thought leadership.
It costs you customers who would have been yours if only you had gotten your show into their ear buds before your competition did.
That's why we always make sure our clients have the minimum viable podcast equipment they need to make their show sound professional. Heck, if they don't have it, we send it to them so they don't even have to fuss with that.
We also put our clients on a tight schedule to have their show launched within 30-45 days of starting with us.
That way they can put all their energy into recording content that connects them with their ideal listeners, while we focus on all the back breaking behind the scenes work that makes your podcast go.
Anyways, I have a short video where I share my “minimum viable podcast equipment” – if you want to check it out shoot me an email and I'll send you the link.