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Today’s episode features Robert Collier — Author Of The Famous Robert Collier Letter Book — A great read for any business man who is looking for more effective ways of putting their letters into practice.

Attention Grabbing

If you want people to read your letter, the very first you must do is grab your reader's attention. Any letter you write must have a unique way that makes you stand out from the masses. Otherwise, it’s highly likely all of your hard work will end up in the trash. Unopened and not read.

In today’s show, James Newberry shares with you some of Robert Colliers most effective ways of grabbing your reader's’ attention.  

Emotion

People will always give when you've stirred their emotions. There are 6 prime motives that you will learn about in today’s episode that make people buy or take action. As any great fundraiser, it’s your job to know and understand these emotional motives and align your strategy to make sure your letter is as effective as possible.

James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!  

Call the Donor Doctor at 240-477-3999.

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