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Today’s Ben Settle Show podcast puts a spotlight on the ugliest yet easily one of the most profitable websites on the Internet, and shows what makes it “tick.”

This site is so ugly it looks like a 10-year old built it.

Has zero original content whatsoever.

Contains virtually no graphics (one or two pictures).

Has had the same butt ugly design for over 19 years straight.

And, isn’t even “mobile optimized.”

Yet, this ugly site (that would make the social media fanboys who natter on about branding and professionalism curl up into a fetal position) has over a billion visitors (clocking in at around 15 million or so visitors per month on average), easily has the most influence of any other site in its market, is worth around half a billion dollars, and is run by only 3 or 4 people.

Anyway, what is this website?

And, how can it make your not-so-righteous self more sales?

Check ye out today’s Ben Settle Show podcast to find out:


Ben Settle

Ben Settle

Ben Settle is a self described “anti professional” and the world leader in email copywriting education. He shamelessly makes a living writing a quick email each morning and then goofs off the rest of the day. Kinda like a bum, but who gets paid…

Ben Settle Show

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