“Professionally Produced Podcasting That Outranks The Competition”

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The most successful jewelry businesses are born out of what we love to do.

Right? I am sure you can relate.

So what would it take to grow your business in alignment with your dreams?

When I started Tracy Matthews Designs, I was working full time at Nordstrom and jewelry was a side hustle for me.

Even though I had big dreams, I didn’t realize “what it was going to take” to grow a business to nearly 7-figures and set it up in a way that I could easily ship thousands of units on big months to stores.

I took the leap: quit my job, rented a studio and a few months in I hired my first “helper.”

Scary? You bet!

But for some reason I had the confidence to take the next steps.

I soaked up everything I could and created a schedule and a workflow that worked for me because it created structure in my day and in my business.

The reason I’m telling you this is because it’s the same story that I hear from the majority of designers in our community.

We have so many talented designers who start designing jewelry as a hobby or a supplemental income…only to find out that their designs are in demand… Holla!

When Robin and I are asked what the best first step between a hobby and a business is we always have the same answer…

…create some structure folks!

I am really happy to have Melissa Kaiserman of Makery Space on the podcast today.

Melissa started her crafting business as a hobby, which morphed into a part time endeavor, which then turned into a full time job.

And she’s been so successful because she’s a master at creating structure to harmonize her workflow.

Melissa is a self proclaimed lover of all things thinking, researching, analyzing and explaining.

And today she’s talking about how to translate those things into your business as well.

Without further ado!

Tracy Matthews

My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.

The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.

In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.

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