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Have you ever head of the 80/20 rule?

Here it is – 80% of your business comes from 20% of your audience.


And this is why: it’s so much easier (and cheaper) to cultivate a repeat customer than it is to introduce a brand new customer to your jewelry.

This is a principle that’s been on my mind a lot this month because…

Flourish & Thrive Academy’s 4th birthday is coming up!

Robin and I are humbled to be able to teach such a large number of jewelry designers, and we are so grateful that many of you have become committed members of our community.

We exist to offer a depth of insight and knowledge about running a jewelry business that you won’t find anywhere else… but our Success exists only because of your loyalty to our business.

This hit home for me this month as I was looking back at some of the testimonials that I’ve received over the years from customers of both F&TA and my jewelry business.

Repeat clients who giving high praise testimonials about you will build your business faster than almost anything else.

We’ve all been shopping online and taken the time to read customer reviews about a product or service before we purchased it.

Most potential new clients will trust what your other customers write about you more than they trust what you write about yourself.

And that’s why I want to spend today’s episode teaching you how to get awesome testimonials from your customers.

If 20% of your audience is bringing you 80% of your sales, why not partner with that group of devoted clients to show the rest of your world why they should become customers?

This is such a fun topic, AND we have an amazing pre birthday giveaway for you, so make sure that you listen!

Tracy Matthews

My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.

The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.

In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.

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