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On today’s podcast, I got together with jewelry-lover and trailblazing marketing specialist Liz Kantner to have a very important conversation.

That’s right, whip out your pen and paper, because today we’re talking about how to get maximum exposure for your jewelry brand.

Though she started her career in healthcare then digital marketing for consumer brands, Liz Kantner is obsessed with all things jewelry.

When we first recorded this interview a few month ago, Liz was the marketing and PR specialist at Todd Reed Jewelry and handled all digital marketing and PR for the illustrious luxury jewelry brand.

She is now consulting for emerging, luxury jewelry brands. I had dinner with her last week and one thing is for sure, she has solid advice for how you can create a wonderful PR & marketing strategy just like she did for Todd!

My hope is that this episode will help you better understand how to position yourself as a designer and your brand in a way that gets your jewelry seen by the eyes of editors, bloggers and “potential” brand advocates!

What are you waiting for? Press ‘play’ below and let’s get started!

Tracy Matthews

My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.

The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.

In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.

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