I love this wisdom from one of my mentors, Marie Forleo. I remember her telling me this before I had ever clearly identified my DREAM client. I didn’t realize what I was missing until I put in the effort and got really clear.
My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.
The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.
In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.