You ever hear the story of the overnight success?
It only took him or her ten years to get there.
That's the case with most great achievements. Nobody sees the hard work it takes to get there, the only see the glorious end result.
Folks think I have some sort of magic touch that keeps getting my shows to the top of the charts in iTunes. I give most of the credit to the hosts I choose. They're smart, hardworking people, who already have a great following.
You combine that with my Podcast Launch Formula and our shows always seem to find their way to the top of the charts.
But the fact is, it doesn't start when we post our show to iTunes. It starts well before that when we're in the studio recording our vault of shows. We're deciding which show we want to tease out to get the buzz going. Then we begin our pre-launch sequence 7 to 10 days before we post our first show in iTunes.
It's too much to explain here, but inside the nest Podcast Mogul newsletter you'll get the entire pre-launch formula I've used to get my last 11 shows to the top of the charts in iTunes – complete with a swipe file of emails you can use to get people excited and talking about your show way before you release it to the public.
Get all the glorious details when you subscribe at http://PodcastMogul.com