I read an interesting book on positioning the other day.
It's a classic written by Al Ries and Jack Trout.
My big takeaway from the book is we are living in an over-communicated society.
People are being hit with so many marketing messages they are becoming senseless to it all.
They authors say the best way to stand out in an over-communicated society is to over simplify your message.
Make it easy for people to understand.
Make it easy for people to connect with.
And this will make it memorable.
That's why I'm going to keep today's message simple so you remember it.
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