Whether you’re a seasoned expert or just starting out in fundraising, the chances are you’re going to experience mistakes and setbacks. In today’s episode, James is joined by his brother Jonathan to share the 5 most common marketing mistakes and how you can prevent your fundraising efforts from becoming fundraising failures.
- Learning from wounds, scars and failures (0:45)
- What the Vietnam war can teach you about market communication (1:30)
- The fine line between cockiness and confidence (2:00)
- Can you really learn from other people’s mistakes (6:30)
- Classic marketing principles most fundraisers will overlook (11:30)
Marketing principles are the fundamental cornerstones to every successful fundraising effort. Simply put, it is the art and science of being able to understand and communicate what a group of consumers want and then how to get it to them. Today’s episode will tell you why it’s critical you have marketing principles in place if you want your fundraising to succeed.
A failure to communicate clearly is a sure fire way to destroy your chances of succeeding with your fundraising campaign. Your outreach and communication efforts need to be specific to the individuals you want to reach and should convey a sense of urgency.
James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!
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