It was originally written in 1513 and much of what's inside holds true today.
It's "The Prince" by Niccolo Machiavelli where he lays out a game plan on how a prince should conduct themselves to be a strong leader.
I recorded a quick book review with my big takeaways and you can watch it here
Enjoy,
Producer Jonathan
PS – If you answered it's better to be feared, you're right.
Jonathan Rivera runs the most respected and trusted Podcast Agency in the world.
He helps professional business owners establish themselves as leaders in their community. He does this with a mix of digital media and old school Direct Response tactics.
The clients he works with are improving the lives of millions of listeners daily by empowering them, inspiring them, and leading them to the change they desperately seek. He has authored two books on Podcasting:
You can pick up a copies of his books on Amazon or check him out on Twitter at @riverathan
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