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Mental toughness.

The ability to push through difficult situations and win battles that people will never see us fight – all while maintaining peak performance. It’s what separates the elite from the average, and the only way to develop this muscle is through training and hard work.

For us Entrepreneurs, it means having the grit to get through the hard times, and it’s something a lot of us need help developing.

Today I’m going to equip you with the tools to help keep yourself prepared for whatever comes your way so you can perform better at work and in your personal life.

Let’s find out how…

Show Highlights Include:

  • The danger of saying ‘yes’ too much (4:50)
  • How to use your unique ability to reach and impact more people (6:15)
  • How to win the war with yourself and gain mental toughness (10:30)
  • The best calorie-tracking app to help you stick to your goals (13:00)
  • The most genuine indicator of progress (14:45)
  • One trait ALL rich people have in common (16:15)
Read Full Transcript

No don't go in there, Daddy's working.

Jonathan: We're in the car. I am driving at 70 miles an hour and some jack wagon over here like coming into my lane and I just… sometimes I want to get Mad Max and just smash them. You're a little aggro, Johnny. You're a little aggro today. This is Daddy's Working podcast back again to give you another dose all up in your ear holes. This is the long promised, long awaited - I know you guys have been hanging out waiting for me to talk about this 75 Hard thing. [0:01:01.2]

I've mentioned it on previous shows and I'm about 40 or so days into the challenge now and it's not at all what I expected. I have learned quite a bit about myself. I want to share it with you because a lot of people, my friends here on the ground in Orlando are like, why would you do that? That sounds crazy. Or my favorite, forget about the crazy thing - my favorite is the guys that say, "Oh, oh yeah, oh, it's two work outs a day? Eh, I'm not going to be able to get one. Oh, it's a gallon of water a day? Oh, I have a problem drinking four cups. Like changing the challenge to suit their lazy ass lifestyles. That's not what this is about. This is why I fell in love with the idea when I first heard it on MFCEO Podcast, Andy Frisella. I don’t listen to the show - welp, damaging admission - I don’t hardly listen to the show. I listened to that one specifically because someone put me on it and told me to check it out. [0:02:04.0]

So I went to Ohio a couple of months back. I joined a new mastermind, invested over 30,000 to sit in a room with these fellows and I was there for a reason. I was there for a change in my life. I was on a downtrend. I was trending down and I was kind of in the dumps and I hadn’t been in a mastermind for nearly a year, and I knew that I needed to get around the right people again. I needed to recharge my energy, reinvigorate my mind and get around winners, get around the champs in life. I found this group. I was put onto it by Nate Kennedy. You guys might know him. He's been on the show. He's from Optimize Assets. We're partners in a real estatepreneur show. But I told him I was looking for a group and he said he got to talk to my man, Mark Evans - just talk to him, see what he's doing, find out what he's about and it might be a good place for you and I said, okay, alright. I'm down. I trust Nate. [0:03:09.2] He's my buddy, my partner. I'm like, alright, Nate - I'll talk to him. In a 30-minute call with the fellow, I thought, yeah, this is the kind of person I want to be around. This guy's a champ. This guy's doing amazing things and I love the vibe. I love the way he is and I want to be like that when I grow up, so it took me a minute to wrap my head around the 30K, but it's not like I haven’t done that before. Of course, I had to talk to Cupcake a little bit about it and that was like walking on eggshells for a few weeks, when I say, hey, I'm going to invest 30K in this. And she feels like she has no say, but it's natural that she's not the risk taker in our family. I am. So I'm down to these things and she's down for safety and that's cool - that's how we balance each other out, but I told her… well, I didn't tell her - I worked with her, I worked her through it on why with needed this and she begrudgingly agreed. [0:04:11.1]

I had to sign up because I wanted to go to the in-person meet up that was coming up. So we pulled the trigger, wired over the money and got on with it. So he had an event over in Ohio, which was an awesome event by the way. I met a lot of cool people but my favorite people of all, of course, are the champs - the DM Family - Deal Maker Family - Dream Maker Family. The DM Family and the leader is Mark Evans, showing us that our dreams can be reality. I'm going to have him on the show when time permits, but I went up to Ohio and I met the DM Family. I met the champs. One of the first lessons I got while I was there, like I told you I was feeling down. I was feeling out of sorts and I just felt like a loser. [0:05:02.0]

I just, I was having one of those down times that entrepreneurs, we all have. We have our ups. We have our downs. Sometimes we're winning. Sometimes we're losing. Sometimes it seems like we're not doing enough. Sometimes it seems like we're doing too much. I was feeling all of that and I knew I needed change. So I went up to Ohio and one of the first conversations, I believe the gentleman's name was Dan - he was a speaker at the event, and I just talked to him for a little bit and he looked at me in the eye, just smiled and said, "It sounds like you're doing too much." And that hit me because I pride myself in not being busy, not doing too much and being more about lifestyle and living every day and enjoying the journey, and I wasn’t there. And I knew he was right and I knew that I was going to have to make some changes and I talked about this in another episode where we talked about vulnerability. But I knew I needed to make some changes. I needed to… at that time, I said yes to everything in that quarter and then coming into this new quarter, it was about saying no to anything that was outside of my unique ability and I had a breakthrough the other day. [0:06:17.5]

I may have shared this already, but my unique ability is simple - talking to people - whether it's on the phone or in person. Recording, like I'm recording right now talking to you and leveraging ideas and leveraging digital media and digital deployment of ideas to share and reach more people and impact more lives. Recording, obviously The Podcast Factory. Right? Daddy's got to be recording or he's not happy. And the other is writing. You guys don’t know this. I haven't talked about it too much on the show, but I write nearly daily. When you go to The Podcast Factory, on the front page there's an offer for the Six Biggest Mistakes People Make in Podcasting, something like that - I don’t remember the name, but when you sign up to get that, you're also going to get me all up in your inbox daily and sometimes twice a day. [0:07:17.3]

Actually at least three to four times a week. I also broadcast at night, where I send out a 9 o'clock email that I wrote that day and so you'd get two emails a day from me sometimes because writing is in my unique ability. It makes me feel good. It's like therapy. I love getting my thoughts and ideas out and writing them is actually my favorite way to get them out, even though I do this podcasting. You'd think it'd be talking them out, but I don't know why. I think it's because of my timed writing every day that Ben Settle put me on, that practice. I love, love, love to communicate by writing. And so that's my unique ability. That's where I should be spending my time, and if I'm outside of those areas, when I'm working in my business and there's a problem and yeah, indeed, I am doing too much. [0:08:06.9]

Anyways, let's get to 75 Hard. So got on the bus. Mark planned an adventure for us, and that's one of the things that made me sign up for the mastermind was he says, yeah, you know, all the classroom stuff, that's cool and all that, but what I want to do is create memories. Create memories with you guys. Give you experiences that you won't forget. And he certainly delivered on that because that day, we all hopped on a bus. We didn't know where we were going but we knew we were going to make some memories. And we ended up at a gun range. I'm like, okay, this is cool and weird and it's been a little while since I shot a gun, but let's go - I love it. I'm a red-blooded American. Put a gun in my hands. Put a rifle in my hands. I'm a happy fellow. So we had a skeet shooting contest and of course, everybody played, but not everybody could win. Right? [0:09:00.3]

I had a good day, alright. I made a good impression on the DM Family. We had 25 skeets. The first group went out there and the highest number hit was 7. We were in the second group, so we had the advantage of knowing that we only had to hit 7 to be at the top tier and the low number was 3, so we knew that if we got more than 3, we wouldn't lose and if we got more than 7, we'd be on the winning path. So a lot of group hit more than 7. There were 7s. There were 10s. There was 12s. There was one guy who surprised everybody and a guy really hadn’t handled shotguns too much and definitely not really done much skeet shooting, but he ended up with 14. Fourteen of them, over half. Everybody heard that and they were like, damn, who was that shooting them up? Shooter McGavin up in here. You know who it was, don’t you? Daddy's competitive. [0:10:04.4]

And you give me some numbers to shoot for and a group to do it in, and I'm going to go to win, and I did. I hit 14 that day. Pretty proud. I got a little crown and like a trophy and all that, and it was just good fun, good fun - definitely a memory and I loved making that big impression on the gang. But yeah, so anyways, on the bus, on the way there, I met Ray. Ray Gonzales. He's been on this show. You heard him, Both Onboard. And he told me about this fitness challenge, 75 Hard. He said, you got to listen to the show. You got to hear this challenge. It changed my life. I was looking for something different. I didn't know what it was and at that moment, I said this sounds cool; I'm going to look it up when I get home and do a little research and see if this is what I've been looking for. Sure enough - it was. And there's a reason for it. See, I listened to the show. You can look it up. Just type 75 Hard and you'll find his podcast by that title where he lays everything out. [0:11:07.7]

But it goes like this: No alcohol for 75 days. It's a 75-day challenge. No alcohol 75 days. I needed a break from drinking anyway, so that was cool. Drink a gallon of water each day - something I haven't done and has proven to be quite difficult sometimes if you're not intentional about it. Pick a meal plan - some kind of eating plan. I had already been doing intermittent fasting, so I had to pick something new and I went with Keto. Actually, Cupcake found that for me because she was looking at different diets, and she says, well this isn't totally different than what we eat, so this might be a good choice. Thank goodness she found that for me, because I don’t know - that was already hard. I couldn’t do some of these other diets, and I've never really dieted in my life, so I didn't realize how hard that was going to be. Even today, right now, 40 days in, I don’t enjoy my food. [0:12:02.9]

I eat because I have to and I eat to hit my macros, so that's a totally different thing. Before, I ate things I loved and ate pastries and ate chocolate and ate candies. I'm a candy freak. Candies and cookies - hell yeah. I had to get off the carbs and that was painful. I mean my Keto diet is extreme. It's… I only get … so the breakdown is 75% fats, healthy fats; 23% protein and I'm supposed to be eating 2% carbs, which is so freaking hard because most days, that ends up being like 9-13 grams of carbs in a day and go look at the packages of any foods, anything you eat with carbs in it, 9-13 grams, you're going to get that in like a cracker, and that had to be one of the hardest things. Work out twice a day, once indoor, once outdoors. [0:13:08.8]

And so here's what I'm going to tell you, if you're going to try this, get an app called chronometer. It's an Orange app. I've been using it. It's awesome. Chronometer. You put in your macros. You put in everything you are eating. You log everything and it keeps track of it for you, but the reason I'm telling you about this is because I wouldn’t have figured this out without the app. First day out, I went running. I'm like, yeah, I'm going to go running. I feel good. I'm on a new program. And the second day out, third day out, I did a little bit of running, but what I realized using the Chronometer app was that when you go exercise and depending on the intensity of your exercise, you're going to need more calories. So eating clean and trying to get high calories - oh my god, it's disgusting. Seriously. I gag a little bit thinking about how much avocado I had to eat to try to hit my numbers because it was telling me I needed 3500 calories, and I don't know how to get that without eating like six chicken breasts and two avocadoes and a dozen eggs - I don't know. [0:14:13.9]

It was gross and I couldn’t do it and it was messing with my head. So that's a little mistake I made and a lesson for you. So yeah - eat a good diet, exercise twice a day, once indoors, once outdoors which can be challenging. Drink that gallon of water, which is also challenging. Be on a meal plan. Read 10 pages of a business book, business self-development book each day, which that one was easy. And take a picture, and the reason for the picture is because that's kind of the proof where you start seeing results because you don’t necessarily see the results in the beginning, but if you have this log of pictures, if you're documenting the journey, then you can see the changes in your body. And so that's just like a compass to let you know you're moving in the right direction. [0:15:06.0]

Like right now as I'm speaking to you, I've lost 10 pounds, lost 4.5 or 5% body fat and I'm not working out for gym muscles. I work out - I keep it light because I don’t want to have to, I don’t want to have to eat that many calories so in the morning, a 3-mile walk and at night, it might be another walk or it might be really working on mobility - yoga, stretching, that kind of thing because I just want to be limber and strong in useful and practical ways because I just don’t find gym muscles to be practical. I want to be more flexible at my age. So that's how I do it. That's how I keep the impact light. That's how I keep my calorie need to around 2500-2800, which is manageable. Because when I was hitting those 3500 days, I couldn’t eat enough to cover and I was losing weight very quickly. So yeah, you might think that this is a physical challenge, and in some ways it is, but what really attracted me to it was when Andy was describing it on his show as a mental toughness challenge, that's what I think most of us need help with is being more mentally tough, having more grit, having more perseverance - because that's the thing that all rich people have in common is that mental toughness, that perseverance. [0:16:36.8]

You get knocked down, you get back up and you just keep going. Average, ordinary people - they don’t have that. They get knocked down and they start crying and rubbing their boo boo and sucking their thumbs. You're not going to win that way. And that's really what attracted me - more than the physical aspect and the losing weight, which was cool - it's that mental toughness of saying, yeah, I have to work out twice a day. Like last night, I had to be at the office late. I was recording at the studio and I had to be at the office late and I had to come home and take care of Huddy. I had to take him to karate at 6:30 at night and I hadn’t gotten my second work out, and all I kept saying to myself was I gotta get my work out. I gotta get my work out. [0:17:18.2]

So when I brought him home, I gave him to Cupcake, here take care of him - I've got to go out. And I did a 2-mile jog and a 1.5 miles walk to cover my 45 minutes, at night, from 8:30 to 9:30 at night, which I never done that before, but I had to. That's the perseverance. That's what it takes to get what you want. Pushing through the "I don’t want to" or "I can't" or "I'm making an excuse." Forget all that. So if you guys have been wondering why I took on this challenge, the 75 Hard challenge, it's more than anything because I wanted to hit a new level in my life. And I have. I am seeing things more clearly now than I have seen them in years. And it's because of this 75 Hard challenge. [0:18:05.5]

Obviously, eating better is good for you. Exercising more is good for you. But getting that head game straight, where you don’t let anything stop you, when you're on a mission - there's nothing in the world more practical or more useful or more beneficial for you than that right there. So yeah - try it - if you can. Most of you won't and that's cool. It's not for everybody. I'm 40 days in, which is like halfway there, and I'm still figuring things out, but I tell you what - I'm already better than I was before and tomorrow, I'll be better than I was today. 75 Hard challenge, look it up. No alcohol 75 days. Right? 75-day challenge. No alcohol. Follow a meal plan. I'm following Keto. Exercise twice a day for 45 minutes each - once inside and once outside. Read 10 pages of a business or a personal development book. And take a progress pic every day. Will change your life. Guaranteed. If you stick to it. [0:19:19.3]

That's all I've got for you today. Make sure to subscribe to the show, if you haven’t already. Even if you're digging these shows, even if I'm in the car as you guys know, I'm sure you can hear it. I'm in the truck, moving at about 80 miles an hour. But if you're digging this and if you're picking up what I'm laying down, then go subscribe to the show. Leave a review. Tell me what you like. Tell me what you hate. Give me a rating, five stars. Let me know that you're out there. I want to connect with you guys. I want to know that I am impacting you. I want to know that you are taking something away from the show. Tell me about it. Tell me about it. And I'll see you on the next one.

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