“Professionally Produced Podcasting That Outranks The Competition”

Stuck for time and just want to jump to the point?

– The one thing freelancer writers should be doing to get more business (1:20 mark)

– Three reasons why the worst situations often bring out the best in you (4:35 mark)

– Kevin’s massive ‘lightbulb moment’ (5:40 mark)

– The truth about what happens when you become an authority (7:40 mark)

– Just how powerful is specialising and should you specialise? (10:50 mark)

– Defining your own ‘Bat Signal Talent’ (14:00)

– A counter intuitive idea freelancers should focus on who are starving hungry for new business (15:10 mark)

– The one thing NOT to do If you don’t want to come across as desperate for work (16:00 mark)


Its all about becoming a specialist and its also the one thing freelancers should be doing if they want more business even though it seems the most counter intuitive thing to do.

Kevin talks about his own eye opening story over coming the resistance and why often times, the worst situations will bring out the very best in you.

Work Came From Everywhere

Kevin tells us his ironic story of how becoming the ‘sales letter specialist’ bought him more work than he could have ever imagined. This was the moment the lightbulb went off and Kevin realised he could create a product teaching others how to do the same.


If you can teach someone just a little thing they didn’t already know, or even just re affirm what they first thought they knew, you instantly become an authority. This is so powerful and instantly positions you as the ‘go to person’ to solve a specific problem in your industry.

Your ‘Bat Signal Talent’

Kevin explains why its so important to figure out your own key strength and lays out the specific questions you've got to ask yourself. You have to call out what you do and what you do BEST. You don't have to be an expert in everything as Kevin has proved. He talks about his switch from the internet marketing space to now only focusing on his simple formula known as the 60 second sales hook.

Key Takeaways:

The key is not only finding something that you do well, but its equally important to enjoy what you do.

To be successful at specialising as a freelancer writer, you've got to get out of your own way.

Focus on becoming well known for one thing at a time and becoming the ‘go to’ guy for the solution to that challenge.

Kevin Rogers

Kevin Rogers spent years traveling the United States as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers.

The formula worked so well that entrepreneurs and business owners all over the world have now used this deceptively simple 4-sentence formula to skyrocket their profits and grow their businesses at record pace.

Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns.

Kevin's unique background as a stand-up comic and in-the-trenches salesperson provide a rare spectrum of experience and ability. His greatest strength is teaching anyone to use the power of their own story to connect better with customers and compel them to take action.

You can download a free copy of Kevin’s Amazon best-selling book at www.60secondsaleshook.com and join his copywriting community at www.copychief.com

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