“Professionally Produced Podcasting That Outranks The Competition”

In a rush?

Here are the highlights of USP Case Study with Will Edridge and Ross O’Lochlainn if you are in a hurry:

UFC as the USP example (3:59 Mark)

Importance of USP for any action? (5:25 Mark)

What’s most important as a business owner? (6:05 Mark)

USP starts with what question? (12:35 Mark)

Working with multiple avatars (20:14 Mark)

USP Case Study with Will Edridge and Ross O’Lochlainn

Kevin’s definition of Unique Selling Proposition: The thing that tells people why they should buy or consume your thing over someone else’s. An on-target USP makes it easier for people to connect with you.

Fan favorite Ross O’Lochlainn, the USP master within Copy Chief and Will Edridge, copywriter at the Podcast Factory join Kevin and Jonathan today.

The Podcast Factory USP

The Podcast Factory has several USP’s. There is a separate USP for the brand, the show and the personalities.

For most companies, their tripping point is thinking they only need one USP.

Successful businesses know how their ideal customers think about.

Ross says a USP is the answer to the question, “if I am your ideal customer, why should I buy from you rather than your competitors?”

The Importance of Dialogue

You might have a Facebook group based upon your podcast, use what contacts you have and do your research. Find out what your followers like, dislike, want and what you mean to them. The best way to connect is through your own community.

Research for the Podcast Factory discovered people love it because it is entertaining and actionable and if you know your audience, you will put out information that they want and will hit home with them.

Dialogue Through Community

Kevin only builds trainings around things that are working or are needed within his community. You get people’s wants and needs and frustrations on a daily basis and working on a solution for them.

Developing your USP

You have to ask the right questions. Fire with a rifle and not a shotgun. Avoid using the word “or”. Think about narrowing it down to your one ideal customer.

Focus on making your questions as logical and plain as possible. It needs to dial in on why someone should choose you.

Avoid broad questions such as “why do you listen to my podcast?”

A good way to look at your USP is to think about it in terms of US politics. Are you tuning in to the left wing or right wing media? That is a decision you have made before deciding on the programming.

To connect with Kevin Rogers, Will Edridge and Ross O’Lochlainn, check out their links below and remember they welcome all questions, comments and inquiries!

Connect with Kevin on Facebook

Kevin on Twitter

Kevin on YouTube

Podcast The Truth About Marketing with Kevin Rogers

Copy Chief website with Kevin Rogers

Will Edridge website

Email Will Edridge

Will Edridge Skype ID: willedridge

Ross O’Lochlainn on Facebook

Ross O’Lochlainn on Twitter


Kevin Rogers

Kevin Rogers spent years traveling the United States as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers.

The formula worked so well that entrepreneurs and business owners all over the world have now used this deceptively simple 4-sentence formula to skyrocket their profits and grow their businesses at record pace.

Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns.

Kevin's unique background as a stand-up comic and in-the-trenches salesperson provide a rare spectrum of experience and ability. His greatest strength is teaching anyone to use the power of their own story to connect better with customers and compel them to take action.

You can download a free copy of Kevin’s Amazon best-selling book at www.60secondsaleshook.com and join his copywriting community at www.copychief.com

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