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In a rush?

Here are the highlights of Ross O’Lochlainn: Authority Robbing Words if you are in a hurry:

What does Kevin say about circling back with a client? (4:58 Mark)

Why is selling from your heels? (9:35 Mark)

What is s truth-o-meter? (12:45 Mark)

What does Kevin say about taking a stance? (15:35 Mark)

Tips to avoid using weasel words (18:58 Mark)

Ross O’Lochlainn: Authority Robbing Words

How we communicate is critical to how we are perceived in business. Google Chrome has an app that will highlight authority robbing phrases like “sorry” “just thought I’d check in”. The language we have grown accustomed to because we don’t want to appear pushy or intrusive.

Ross says people are looking to be led when searching online. Wishy-washy language does not come across strong and you won’t look to that site as an authority.

Don’t Mistake Weak for Nice

Don’t think being weak is kind. You must be calculated. You must be able to give advice without stepping away from it.  Instead of “I think you should” try “do this”. An expert is very confident in their answers.

Weasel Words

A weasel word is one you put in a sentence to give yourself room to back out of it. They’re phrases used to give an impression that something is true but it's more authoritative to say exactly what you meant.  

You don’t leave room for interpretation, you have your facts straight.

In certain situations, weasel words can have a positive effect. This works best when speaking to your peers or followers that already share your belief.

Google App for Weasel Words

Kevin loves the app Just Not Sorry. It’s not addictive. It’s helpful. The link is listed below.

To connect with Kevin Rogers or Ross O’Lochlainn, check out their links below and remember they welcome all questions, comments and inquiries!

Kevin Rogers on Facebook

Kevin Rogers on Twitter

Kevin Rogers on YouTube

Kevin Rogers Podcast The Truth About Marketing

Copy Chief website

Weasel Words Wikipedia

Google App Just Not Sorry

Ross O’Lochlainn on Facebook

Ross O’Lochlainn on Twitter


Kevin Rogers

Kevin Rogers spent years traveling the United States as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers.

The formula worked so well that entrepreneurs and business owners all over the world have now used this deceptively simple 4-sentence formula to skyrocket their profits and grow their businesses at record pace.

Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns.

Kevin’s unique background as a stand-up comic and in-the-trenches salesperson provide a rare spectrum of experience and ability. His greatest strength is teaching anyone to use the power of their own story to connect better with customers and compel them to take action.

You can download a free copy of Kevin’s Amazon best-selling book at www.60secondsaleshook.com and join his copywriting community at www.copychief.com

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