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In a rush?

Here are the highlights of Copy Chief Radio; Reach: 3 Things That Must happen Before You Must Sell a Thing (pt. 3) if you are in a hurry:

What does Kevin say about the future of marketing? (4:55 Mark)

Why is it important to keep interest from mobile to desktop? (8:11 Mark)

How can selfie videos help your reach? (17:29 Mark)

How will distraction affect your reach?. (19:04 Mark)

Looking forward to the next episode (21:31 Mark)

Today's Show

In the previous episode, Jonathan and Kevin discussed identity and how hard people struggle with it. You will resonate with others when you relate to others by telling your story.You don’t have to appeal to the entire world.


You’ve got an offer that you have vetted and are ready to deliver the product or service. You have created your identity. Who you are and why people should buy from you. Now how do you get it out there?

How will people find you? You have to find a way to connect with your audience.You must get people to connect via mobile then keep them interested to connect via a pc or tablet where it is easier to create an environment where your audience is paying attention.

It’s important to be optimized for mobile today. It has changed the game for how people engage with you. You must make it easy for your audience to engage as well.

How to Engage on Mobile

Keep it congruent from mobile to desktop. It needs to look and feel the same. Consistency is key.

Will you use audio, video or text? Kevin challenges you to try video even if you dread the idea of it. Putting a face with a name is a great way to bond with your audience. You will find that people love them and are more likely to comment.

Information Overload

Too many distractions have created the feeling of information overload which has led to people becoming much more selective about who they get their information from.

To connect with Kevin Rogers, check out his links below and remember he welcomes all questions, comments and inquiries!




Podcast The Truth About Marketing

Copy Chief website


Kevin Rogers

Kevin Rogers spent years traveling the United States as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers.

The formula worked so well that entrepreneurs and business owners all over the world have now used this deceptively simple 4-sentence formula to skyrocket their profits and grow their businesses at record pace.

Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns.

Kevin’s unique background as a stand-up comic and in-the-trenches salesperson provide a rare spectrum of experience and ability. His greatest strength is teaching anyone to use the power of their own story to connect better with customers and compel them to take action.

You can download a free copy of Kevin’s Amazon best-selling book at www.60secondsaleshook.com and join his copywriting community at www.copychief.com

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