“Get more clients with Direct Response Podcasting™”

Today’s “Ben Settle Show” podcast reveals:

  • How people did direct marketing back in the Great Depression— when nobody had any money and there was no easy online ordering, credit card ordering, or phone ordering. (If you wanted to buy
    something via direct response, you had to high tail it 10+ miles away to town to get a money order, then go another several miles to the post office, and then go all the way back home. Those dudes
    knew how to SELL, and here’s how they did it 80 years ago, and how you can apply the same principles they used online today.)
  • The cereal box secret for tripling sales even for weak products.
  • The #1 reason why most people are not successful (nothing to do with intelligence, etc)
  • How to tell if a marketing or sales “technique” works or not… before testing, using, or learning it.
  • How to get people to believe you and trust you online, even if you’re brand spanking new and nobody knows who you are.
  • The “wet napkin” copywriting trick that’ll make you sales even if you screw everything else up in your ads. (Yet, other than a few old school books, you will not hear this concept talked about in hardly any copywriting and marketing guru courses.)
  • Does ugly always win out over pretty online? (This comes straight from one of the “founding fathers” of Internet marketing who’s probably seen more tests and results than most anyone else online.)
  • What’s just as important (if not more important) than traffic and conversion on your websites. (Only one person I know of teaches this, apply it to your business and watch your sales take off—
  • An ancient Kung Fu technique that lets any business owner (rich or poor) make way more sales with way less work and effort. (Ever since learning Wing Chun Kung Fu, I’ve been putting this principle to work in my business and the results have been night and day. Methinks they’ll work for you, too.)
  • How to make sales “automatic”—as easy and predictable as turning on/off a water faucet.
  • How to put yourself in the “catbird seat” in your market, niche, and industry. (The catbird seat is the prominent place where all the business and money flows—get this part down, and you can make sales without hardly even trying.)
  • And lots lots lots more…


Ben Settle

Ben Settle

Ben Settle is a self described “anti professional” and the world leader in email copywriting education. He shamelessly makes a living writing a quick email each morning and then goofs off the rest of the day. Kinda like a bum, but who gets paid…

Ben Settle Show

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