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On this special Easter Sunday “Ben Settle Show” Producer Jonathan and I show you the foolishness and self-destruction caused by being “nice.”

Here’s a taste of the meanness inside:

  • Why you should kill your inner nice guy “execution style” ASAP.
  • How being nice does neither you or anyone else any good whatsoever. (And actually encourages the worst attributes in people to come out and play.)
  • A real life example of how being “nice” by giving away valuable information for free can get you slandered and bad-mouthed on the Internet.
  • A list of terrible things that befall the average nice guy in his life time. (If you’re a self described nice guy, chances are many of these have happened to you… and will continue to happen to you until you chance your wicked ways.)
  • Why being nice is almost guaranteed to get a guy dumped, friend-zoned, or turned into an “emotional tampon.” (Especially by the chicks who insist otherwise.)
  • How being nice prevents people from getting job promotions.
  • Why it’s foolish to be nice to hostile customers these days.
  • Why friends, family, and lovers have almost no choice but to take advantage of nice guys. (It’s not malicious, but it is inevitable if you’re a proverbial nice guy.)
  • Why nice guys are far more likely to be scammed.
  • 8 ways to execute your inner nice guy without selling your soul to the devil. (Follow my simple advice and in the next 2 minutes you can put your inner nice guy on his knees, walk behind him, and execute him, never to plague you with his nauseating niceness ever again.)
  • What to tell your girlfriend if she flirts with other dudes.
  • The exact best time to eject toxic people out of your life.
  • The Joker’s (ethical) advice to business owners who pride themselves on being “nice.”
  • The one attribute practically every nice guy has in common (and no, it’s not a good one…)
  • Why making being “liked” a goal is foolish.
  • And lots more mean advice that’ll give you peace.


Ben Settle

Ben Settle

Ben Settle is a self described “anti professional” and the world leader in email copywriting education. He shamelessly makes a living writing a quick email each morning and then goofs off the rest of the day. Kinda like a bum, but who gets paid…

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