Back when I got started in this crazy business of direct response marketing (circa 2002), I was broke as a joke. As in, it hurt the wallet just to buy Dan Kennedy’s $8 “Ultimate Sales Letter” book.
I didn’t have a pot to piss in or a window to throw it out.
And, at the time, I was living in a bug and mouse-infested cabin near the woods.
(I had just “upgraded” from living in an office).
Yes, I was dirt broke.
And, you know what?
That ended up being a GOOD thing.
It gave me a huge advantage over my colleagues at the time. In fact, I dare say being dirt broke like that was a gigantic boon over all the people I knew at the time who had just got started around the same time.
And guess what?
In today’s Ben Settle Show podcast I show you why.
And, I show you exactly how to get a deep knowledge of whatever you want to learn much faster than practically anyone else you ever compete against. You may even end up having much more seasoned copywriters coming to you for critiques when you use my trick (which is what happened to me — a few months in and copywriters with a few years of experience started paying me to critique their stuff).
What is this trick?
How can you use it?
How can being broke be a benefit, not a curse?
What’s the capital of Nebraska?
All is revealed in today’s show.
(Except the Nebraska part).
Ben Settle
