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The late great Gary Halbert once said:


“If you want to add another ‘0’
on the end of your current profits…
start using offline marketing
in addition to your online efforts”

Again, that’s completely paraphrased.

But, that’s basically what he said.

And guess what?

Today’s final 4-part of Brian Kurtz’s podcast includes not only an insiders look into Dan Kennedy’s so-called “dark arts” of persuasion (and how I used them to fart out a few dozen deliciously profitable emails off the cuff last summer)… but also why online-only marketers are shooting themselves in the foot by stubbornly refusing to learn offline marketing (even if they never intend to use offline marketing), as well as the advantages people who know and understand offline marketing have online over all the little IM goo-roos running around.

Let me axe you something:

Have you ONLY learned from online marketers?

Then this 4th part of the interview will change everything for you.

There’s a huge difference in mindset (and profits) between online-only marketers and people who cut their teeth in the offline world.


Ben Settle

P.S. Stick around until the very end for an offer that includes getting your hot, sticky hands on some products that people in our little direct response world are willing to lose a kidney over.

Ben Settle

Ben Settle is a self described “anti professional” and the world leader in email copywriting education. He shamelessly makes a living writing a quick email each morning and then goofs off the rest of the day. Kinda like a bum, but who gets paid…

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