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As entrepreneurs, we fall in love with our products and services.

Which seems good at first glance. But it also creates a habit that drives away sales and scares away customers.

Most of us are making this mistake unconsciously.

And that’s why we’ve invited today’s guest to the show!

In this episode, sales expert Michael Koory reveals the common sales mistakes of passionate entrepreneurs. Plus, you’ll discover how to close more deals without investing in sales training.

Listen now!

Show highlights include:

• The “bad behavior” principle that wins deals (even if you completely mess up the sale) (1:53)
• Why falling in love with your product could be driving away customers (4:53)
• The stupid-simple way to sell (without resorting sleazy sales tactics) (6:03)
• How to achieve decade-long goals by harnessing the power of short-sightedness (12:26)

If you found a golden nugget of wisdom in this episode, share it on social media with the hashtag #ResultsLeaderFM to help spread the word.