You're listening to “The School of Client Attraction.” Marquel Russell is the founder of Client Attraction University, a marketing consultancy helping you attract clients on autopilot and scale your business while working 50% less.
Quick disclaimer: a side effect of listening to the show is more clients, more profits, more freedom, and it's more impact in your business. Now, here's your host, Marquel Russell.
Marquel: Hey, what’s up, my friend? Marquel Russell here, and welcome to this brand new episode of The School of Client Attraction podcast. Extremely excited to have you here.
In this episode, I want to just let you know about an untapped client goldmine. An untapped client goldmine, and most people totally miss out on this, and this particular client goldmine is responsible for $43 for every dollar invested into this.
If you can get $43 to every dollar that you invest into this marketing strategy, this client goldmine rather, why aren't more people doing it? Why? Because most people are saying things like this particular thing is dead. This particular thing, it doesn't work anymore. Right? [01:08.6]
And what does this thing I'm talking about? I'm talking about email, email marketing. Most people know all these other things are coming out, Messenger and all different types of stuff, and all that stuff is great, don't get me wrong, but I think email still remains the undisputed champion of the world champion because you get $43.
You can do the research for yourself. It's typically a $43-ROI on every dollar invested into email marketing. But most people aren't doing it and most people definitely aren't doing it effectively, right? So, I'm going to share with you a couple of things of how you could do this effectively.
Number one, here’s the crazy thing. These people that we have clients that come to us or potential clients who are coming to us and they have emails on their lists. They have an email list, but they don't even email them, right? Why is that? People have raised their hand and said, “I want to hear from you.” We have people who have been on our list a year, two years, three years, four years, and they finally want to become clients and they become clients because they see the consistent emails coming out. [02:01.5]
So, you want to be doing this. You want to be building an email list. You want to be communicating with that email list. Daily people ask us, How often do you send emails? How often should I send an email? And I always tell them, you send an email every day you want to make money. We personally send out an email seven days a week because we always want to be communicating with our list.
And every email isn't a sale. Most of them aren't sales. Most are just value, value, value, value, value, servicing the client. And the people that decide to unsubscribe, that's fine. We're just going to continue to serve you while you're here.
So, what are some ways that you can maximize and capitalize on this untapped client goldmine?
Number one—you can start emailing daily. Total game changer, I promise you. Email daily.
Number two—in every email, you want to have a call to action. Tell them to do something: Click on LinkedIn. Schedule a call. Click on the link to go check out this video. Click on this link to go check out his podcast. Right? Whatever it is, continue to do that.
Number three—commit to building your email list. You should be running ads every single day, 24/7, 365. You don't know how to do it, go to GetClientsDaily.com or GetDailyClients.com, whatever. We’ve got both. We've got GetDailyClients.com and we’ve got GetClientsDaily.com. [03:08.4]
Whatever one you go to, you'd better get out Paid Ad Playbook for a hundred percent free where I’m going to show you how to grow your list by 50 to 100 leads every single day and how to convert those leads into clients that pay you for your coaching or consulting services. Okay?
So, you want to be committing to growing your list every day via you can do paid advertising with content, but you want to be growing that list because it's an asset to make sure you're making money.
And don't believe this hype that email is dead. Let me tell you why, because how do you log into your social media accounts? How do you log into your online banking? How do you log on and download your favorite apps? Yeah, with email. So, don't believe the hype. Maximize this thing because it's an absolute goldmine.
Anytime somebody tells you that email is dead, it's always followed up with a pitch to sell you some other service or some other platform or whatever. Keep in mind, anytime somebody says, Such and such is dead, it’s followed up with some kind of pitch.
All right, so that's it for this quick episode. If you got some value from this, leave us a five star rating and review on iTunes or your favorite podcast platform. Leave a comment below also with a review. [04:08.5]
Let us know if you're getting value from this, and if so, how we can get better. All that good stuff we're here for it. We want to serve you at the highest level and make this the number one podcast for coaches and consultants who want to grow their business rapidly while cutting their work time in half. So, feel free to share this with anybody else as well.
And until the next one, have a phenomenal day because you absolutely deserve it. Bye. See you soon.
What's the difference between you and mega successful coaches and consultants with a dream business? Simple. They're getting more leads than you are. What if there was a way to get 50 to 100 leads every single day like clockwork? Would you want it? Then go to www.GetDailyClients.com to access our Paid Ad Playbook that has brought in millions of leads for our clients over the years on complete autopilot.
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