You're listening to “The School of Client Attraction.” Marquel Russell is the founder of Client Attraction University, a marketing consultancy helping you attract clients on autopilot and scale your business while working 50% less.
Quick disclaimer: a side effect of listening to the show is more clients, more profits, more freedom, and it's more impact in your business. Now, here's your host, Marquel Russell.
Marquel: Hey, what’s up, my friend? Marquel Russell here. Welcome to this brand new episode of The School of Client Attraction podcast. Extremely excited to have you here.
Now, today I want to talk to you and I literally want to give you one of my secret weapons. And what is the secret weapon? It’s literally the thing that I used to grow my business and grow my brand before I even got into paid advertising. Of course, people know us for paid ads and stuff like that now and our Paid Ad Playbook that you can actually GetClientsDaily.com for free, but that's what people know us as now, but I started this whole thing out. If you look on YouTube, you’ll be like, [Dick? 0:00:59.7]. [01:00.0]
Seven years ago, we probably had thousands and thousands and thousands of pieces of content online. Right now, obviously we’ve created a podcast episode. We do a video for Instagram and we put it on YouTube. We do that every day, Monday through Friday. So, it’s pretty crazy. We’re always cranking out content. Always cranking out content. Always cranking out content.
Why? Because content is a business asset, if you do it right, and I'm going to show you how to do it. But if you're not doing content in your business, you’re leaving a huge amount of money on the table, and you're doing yourself and the people you're meant to serve a huge disservice as well, because people, the internet thrives off content. So, if you don't have content online, you kind of don't exist.
Now, even if you're running ads, you still want to have content because having content, actually, it makes your ads convert better. So, here's what I mean. And not only makes your ads convert better, but as a coach or consultant, it also helps your sales calls where your enrollment calls convert better as well, because by the time somebody sees your ad and then somebody … Let me just tell him to take you through like a buyer's journey, right? [02:02.2]
So, somebody see your ad and they're like, Hmm, who's this guy, Marquel? They might not even opt in, but then they'll go like, Let me look on YouTube and see what he’s got. Let me look on Instagram. Let me check them out on Instagram. Let me Google him and see what happens. And then he sees this content come up or your podcasts come up, or your videos on YouTube come up.
Now they started watching one and they’re like, This is pretty good, and everything is pointing back to your opt-in and to your funnel, right? And then, watching other pieces of content. Now they're starting to be indoctrinated into the way you think, and now by the time they come to the call or even if they’ve already scheduled a call, they're like, Man, I don't watch every video you’ve got, all the content you’ve got online. I haven’t listened to all the podcasts. This is amazing. Now they're more sold on you because your content becomes little sales people that's out there doing the selling and the marketing for you, so now when it comes down to buy, it's not like you're a stranger. They know who you are through your content, especially if you're being a hundred percent authentic in content.
So, if you’re listening to my voice right now, you’ve been listening to our episodes, which I recommend—go, listen to all of them—you could begin to meet and understand me, and know me on a more intimate level because this is just how I am all the time. [03:10.5]
I mean, I'm all of a sudden doing a podcast now, but you kind of get to know how I think, how I operate, what I value, all these different types of stuff, so that really helps and you can literally be doing the same thing in your business as well.
So, there are three things you want to make sure every piece of content does. Three things your content should do.
Number one, every piece of your content should add two things. So, number one, every piece of content you put out should provide massive value. Okay? It should provide massive value and show people and give them something they can actually implement that it really serves people. It really solves their problems, because the best way to show people you can help them is by actually helping them.
So, every piece of content you put out should actually be helping people. Right? I know that probably is weird to say, that I’ve got to say it, but I’ve got to say it. So, number one, every one piece of content should be valuable for people investing their time to watch it. [04:00.0]
Number two, every piece of content should show people that they can trust you. That's number one. And also begin to show them that you can actually help them, so they can actually trust you. It should create trust and demonstrate value that you can actually help them be like, Okay, this person knows what they're talking about. Maybe they can help me. So, that's number two.
And number three, every piece of content should have an offer, and I'm not talking about you selling them something, but something as simple as, Hey, if you enjoy this, you will enjoy XYZ, and then you’re sending them to something. That's direct response advertising. So, you tell them, Hey, if you enjoy this, you probably would enjoy this as well.
For example, if you’re listening to my voice right now, listen to this podcast on the School Of Client Attraction and you enjoy this, and you want more clients and you're a coach or consultant, you want to grow your business faster, you would definitely enjoy our Paid Ad Playbook and is 100% free, and I break down how to get 50 to 100 leads for your coaching or consulting business every single day and keep your fat calendar filled with ready-to-buy prospects who are interested in what you offer, and are already presold and so forth because they go through the process that we show you. [05:00.9]
So, if you want that, you can go to GetClientsDaily.com, get it for 100% free, and all the other bonus training that come with it. I could be selling you out. I could upsell you. I could give you that Paid Ad Playbook for free and then upsell you on the bonus training after you opt in, and you’d probably buy it because it's valuable and you're smart. However, I'm going to just give it all to you for free, just as my way of saying thank you for checking out the show.
All right, so that's it for this episode. Those are the three things that every piece of content should be doing. These become business assets and this is how you create content that converts prospects into clients.
All right, so that's it for today's episode. If you got value, leave us a five-star rating on iTunes or whatever platform you’re listening on. Leave us a comment, let me know. Let us know your thoughts. Let us know how we can get better. Let us know what type of content you'd like to hear from us.
And if you know anybody else who can get value from this, share this around. Let them know. We’re going to make this the number one podcast in the world for coaches and consultants who want to scale their business, attract more clients, and do it all while working 50% less.
All right, so that's it for today's quick episode. Until the next one, have a phenomenal day, because you absolutely deserve it. Talk to you soon. [06:02.6]
What's the difference between you and mega successful coaches and consultants with a dream business? Simple. They're getting more leads than you are. What if there was a way to get 50 to 100 leads every single day like clockwork? Would you want it? Then go to www.GetDailyClients.com to access our Paid Ad Playbook that has brought in millions of leads for our clients over the years on complete autopilot.
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