“If you went through the effort to capture it, why are you not going through the effort to engage them, convert them, follow up, give a great appointment, and then manage and coordinate the transaction? That's part of your job too.” – Darin Persinger
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Here are the 7 steps of lead conversion:
1. Lead Capture >
2. Engagement >
3. Conversion >
4. Follow Up >
5. Appointment >
6. Find Home/Buyer >
7. Manage/Coordinate Transaction
