“It's so stupid simple. You're talking one to one in direct mail and if you've got the right messaging, the right packaging, and you can stop somebody, you can pull them in.” – Jonathan Rivera
Click here to download the transcript of this show MAR-54_transcript
Numbers never Lie:
$28,800 —— How much my last direct mail campaign brought in.
spent $15 shipping and printing
Main Topic:
Why real estate agents need Direct Mail
Three tips:
1. You need to use direct mail advertising in your real estate business
2. If you don’t use Direct Response messages you’re wasting money
3. Track it – you have to know your numbers so you know how much dough you’re making.
Links and other stuff mentioned in this show:
1. The first rule of Direct Response Copywriting – Nobody cares about you No one cares
2. Getting physical with your real estate marketing Physical Marketing
