Troy Broussard | Go Berserk With Email
The STDs of Email Marketing Platforms
In this episode, Troy Broussard explores the infectious disease of featuritis that plagues the software development industry.
He explains why Berserker Mail doesn't simply list feature comparisons with other platforms, and how they approach useful features with a practical mindset. Troy discusses the complexities of split testing and unveils the unique and scientific approach Berserker Mail offers. With a commitment to simplicity and practicality, this episode provides valuable insights into prioritizing meaningful features for email marketing.
Stay tuned for the next episode, where Troy will take a closer look at content publishing and integration with Learnistic.
Show Highlights:
- Are you aware of the infectious disease of featuritis? [01:31]
- Does featuring XYZ platform comparisons benefit users? [02:53]
- Let’s explore the high desirability of split testing. [03:35]
- Is your email split testing strategy effective? [06:30]
- Learn about the consequences of random split testing. [08:16]
- The three ways to increase the impact of email split testing. [09:10]
- Why features for feature’s sake are unnecessary? [10:39]
- How do marketers use Berserker mail to grow their business? [11:18]
