Have a podcast in 30 days

In today’s podcast we wrap up the first 70 “Email Players” rules.

We talk about:

• How to wisely (and ethically) use “hype” to side-step lagging attention spans.
• Why credibility is only the second most important thing in email marketing (hardly anyone talks about the #1 thing and it costs them lots of sales).
• Arguably the single best movie ever made for would-be entrepreneurs and business school students to watch before spending a single penny getting started.
• What copywriters working on commission need to be aware of.
• When never to get involved in a joint venture — even if the person your JV’ing with is honest as the day is long and has no intention of screwing you over. (I wasted over a ever of my life with nothing to show for it that I can never get back not knowing this.)
• Why I don’t segment my list but insist on everyone else segmenting theirs.
• The dangers of trying to “reverse engineer” marketing and copywriting systems instead of just paying for them.
• The big mastermind group lesson I learned while eating lunch with Brian Kurtz (former Executive VP of Boardroom, Inc).
• How you’re hurting your leads, customers, and clients by not emailing them daily.
• The dead comedian’s counter-intuitive guide for keeping good people in your life. (Clients, customers, friends, girlfriend, etc.)
• And lots more…