In today’s episode, Kevin is joined by guest Melanie Saladino to talk about their recent visit to the AWAI job fair and how to fast track your freelance career.
- The reason everybody needs to have a mentor (2:30)
- The importance of having a crystal clear unique selling proposition (8:45)
- How Melanie went from not even having a sample to multi million dollar launch (10:30)
- Functional reality vs emotional reality (10:40)
- A critical lesson from John Carlton and how you should view yourself as a copywriter (16:50)
Melanie has the ability to enter multiple niches and totally dominate as a writer. We’re always told that we should specialise in our key strength to be successful in business and in life. In Melanie’s case, it's her process that's the speciality which is different to most people.
The idea of having a mentor can seem alien to a lot of people. But the truth of the matter is, if you want to be truly successful, you need someone as your guiding light. Melanie says that everybody should have a mentor.
Having a mentor is going to help you fast track your way to success as a freelance writer because you're learning from someone who has walked the path you’re going down. A mentor will take all the uncertainty out of important decisions and guide you to success faster than if you tried to go at it alone.
Functional VS Emotional
Knowing and understanding the difference between the functional reality and the emotional reality of your business is key to helping you stand out as the unique option for your customers. Melanie shows you how to bring out the emotional side of your business and express it to make you more exciting.
Total Mental Shift
So many people today who want to succeed as a copywriter believe that there’s only one model for success. Kevin and Melanie discuss what they discovered at the recent AWAI job fair and how there’s more than just one model for success as a freelance copywriter.