“Get more clients with Direct Response Podcasting™”

It’s possible to earn a salary as a business owner. You don’t have to settle for leftovers.
In fact, I highly recommend this strategy and I teach designers how to do this in our signature program, Laying the Foundation.… READ MORE

It’s moments like this I’m reminded JUST how much I love what I do.
We started remixing our podcast episodes into YouTube videos last year (we figured we should up our YouTube game).
So you can imagine my surprise when I found out the specialty jeweler for Marvel’s hit movie Black Panther found FTA by Googling “How to Sell High End Jewelry Online” and our YouTube channel came up!… READ MORE

Your website is just one piece of the digital marketing puzzle.
If you want to really see results from your website, you gotta focus on other areas of the online world.
No matter how wonderfully optimized your website is, if you’re not connecting with your customers in other areas online, you won’t reach your sales potential.… READ MORE

Getting consistent jewelry sales starts with people getting to know you as a brand and designer.
One way to do this is by sharing a brand video that tells your story in a compelling way.
Thanks to the internet, it’s easier than ever to share your brand with people all around the world.… READ MORE

Instagram stories are more than circles on top of your feed!
You might be confused on how to use Instastories for your jewelry brand, but it’s actually quite simple and powerful when done right!
Getting people engaged with your content is a huge part of building brand recognition and turning followers into customers!… READ MORE

Getting started with your jewelry brand on Etsy is simple.
But attracting repeat customers can be really tricky!
Usually the reason people don’t buy consistently is because there’s no way for you to keep the conversation going after you made the first sale.… READ MORE

Email marketing is all about experimenting and adjusting to improve conversions.
It’s not just a one and done trick!
That’s why so many jewelry designers and makers get frustrated when they try to improve conversions in their email marketing.… READ MORE

What’s the best way to get more exposure for your jewelry business?
Getting featured by the media!
You might be thinking, “easier said than done!” but it’s actually not as mystifying as you think to get PR for jewelry designers!… READ MORE

Creating connection with your future customer is so easy when you create a brand video.
The most common myth I hear is “it’s too expensive!”
Absolutely not, m’dear!
I actually found a great deal on my brand video and used it for several years, so I got a really great value!… READ MORE

Having a healthy, growing email list is the number one way to grow your online jewelry business.
Maybe you heard me talk about this before, but seriously it’s true.
The main challenge, though, is getting people to actually sign up for your list!… READ MORE

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