My grandfather used to always tell me “the early bird gets the worm.”
I never totally understood what they meant (even though he woke at 3 am most of his life)…
…until my first holiday season with my jewelry business.… READ MORE
It looks like this:
You see a commercial for Product A on television, and you think that it looks interesting, so you make a mental note to try to look for it later.
You log onto your Facebook account and you see a friend share their personal testimony about how much they love Product B, and they post a link to the website where you can buy it.… READ MORE
It’s our 4th Birthday today! And we are ready to celebrate!
Before we kick off the celebration, I have a party game for you.
(It’s not pin the tail on the donkey game- I promise).
I want you to spend just a minute thinking of three things that You can celebrate Today.… READ MORE
Have you ever head of the 80/20 rule?
Here it is – 80% of your business comes from 20% of your audience.
And this is why: it’s so much easier (and cheaper) to cultivate a repeat customer than it is to introduce a brand new customer to your jewelry.… READ MORE
Let’s take a field trip!
Come with me real quick down the crowded aisles of a jewelry trade show. Let’s watch as the scene unfolds…
A potential customer steps into the booth of an accomplished jewelry designer and asks:
“What made you want to start a jewelry business?”
The designer reacts in one of two ways-
Either happily launching into the never gets old story of how they were born gifted to design jewelry or…
The designer gives a puzzled look in silence wondering how in the world they could possibly explain their life’s calling and unyielding passion to this stranger in passing.… READ MORE
Imagine with me for a minute that you have a chunk of free time to sit down and browse the internet.
You’re not working, or networking, or even training.
You’re just sitting at your computer with time to look at whatever you want to (hey, I said imagine right?)
What are the first three websites you’d visit?… READ MORE
Do you remember when you were a kid and you dove (or fell) into the deep end of the swimming pool for the very first time?
Overwhelming + a little scary, right?
That’s the same feeling a lot of designers get when they think about establishing or even increasing wholesale sales for their jewelry biz.… READ MORE