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Email marketing is all about experimenting and adjusting to improve conversions.

It’s not just a one and done trick!

That’s why so many jewelry designers and makers get frustrated when they try to improve conversions in their email marketing.

It would be super awesome if you could set up an email sequence and walk away with a handful of cash, but I’m sorry it doesn’t work that way m’dear!

What you can do is try something for a few months, then adjust and pivot as you go!

That’s what will quickly improve email conversion rates for your jewelry business.

I have specific tips on today’s episode so hit play to get started!

Visual Headers
People are very visual. So when they open an email, make it very obvious it’s from you! Include a header image in your emails that have your logo and tagline.

Something simple that says, “hey, it’s from that jewelry designer I love!” that signals them to keep reading. It also helps build your brand recognition which is always helpful!

Spruce up Your Call to Action
Include buttons or images that link to your website! People are skimmers, no one is reading every single word you write. Make sure you highlight these CTAs with graphics, colors, and images that get people interested!

Hyperlinked text is fine, but if you can include pretty buttons or creative images for your call to action it will improve your conversion rates! Again, experiment with a few things and see what your dream clients like best!

Be Bossy
You have to tell people what to do and when to do it! Get a little bossy, m’dear! Don’t just tell them to buy, give them a hard deadline!

This creates both urgency and scarcity. It puts a date in their mind where if they don’t take action before then, they’ll lose out on something awesome! People aren’t mind readers and they aren’t gonna take the time to guess what you want them to do next!

Help them out with strong calls to action and deadlines for promotions or sales!

xo, Tracy

P.S.

I want to give a shoutout to today’s sponsor, Whatify. If you’re on Shopify you NEED to look into this company because they give you access to analytics that will boost your conversions!

Whatify used to just be for Etsy, but now they have A/B split testing for Shopify! It’s such a great tool experiment with photos and even pricing to see which ones convert better! Read more about this new app they’re developing here!

Links:

Whatify – http://www.flourishthriveacademy.com/whatify

Gify – http://giphy.com/create/gifmaker

27 Conversion Crushers – http://www.flourishthriveacademy.com/conversioncrushers

Tracy Matthews

My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.

The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.

In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.

Copyright Marketing 2.0 16877 E.Colonial Dr #203 Orlando, FL 32820

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