“Get more clients with Direct Response Podcasting™”

Having a healthy, growing email list is the number one way to grow your online jewelry business.

Maybe you heard me talk about this before, but seriously it’s true.

The main challenge, though, is getting people to actually sign up for your list!

I know you can relate.

Before you throw in the towel, there’s a bunch of ways to improve your strategy!

Maybe your offer isn’t enticing enough to convince them to take action.

Or maybe you don’t have your offer in the right spot and nobody even sees it!

Don’t worry, I’ve got you covered!

Today, I’m giving you a 360 view of email opt in strategies, so listen now to experiment with these ideas to test out your opt in and build your email list!

Give “Standalone” Value
A generic discount or free shipping offer often falls flat because people aren’t ready to buy anything when they first land on your site.

The reason you capture their email is to follow along with them until they’re ready to buy. So you need to give them something of value regardless if they buy from you or not. This is why most opt in offers don’t convert, but you need to test it for your brand.

Know Your Dream Clients
Your offer needs to speak directly to the needs and desires of your Dream Clients. The best way to know what’s going to work is offer different kinds of opt ins and see what people respond to.

Remember, you can offer something your Dream Clients are interested in beyond just jewelry. Maybe your brand is about empowering women so you want to test a freebie with a daily mantra for building confidence. It doesn’t need to always be about jewelry or fashion.

Track Your Metrics
Having multiple types of opt in offers is great, but you have to look at the data to see what’s actually working. You can’t set them up and cross your fingers.

Once you have them in place, develop a method for tracking your opt ins. Take down an offer if it’s not converting and replace it with something else. Testing only helps if you’re adjusting and learning from what you discover!

We have lots of resources about building your email list in other podcast episodes, check those out below if you’re ready to dive in!

xo, Tracy

B School
Episode #87

Tracy Matthews

My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.

The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.

In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.

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