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Your e-commerce sales can always be better, am I right?

No matter what price point you’re in, it’s totally possible to sell your jewelry online!

Today, we’re going deep into my favorite website platform, Shopify!

I love Shopify for so many reasons!

It seems like they’re innovating all the time and continuously improving the functionality.

The best part? It’s not a huge investment.

So if you’re still on the fence, or maybe you’re a Shopify lover, too…here are some fan favorite apps to boost your e-commerce sales!

Let’s dive in now!

Your Email Opt in

Okay so let’s talk email marketing! I know I mention this all the time, but that’s because it’s important! Email marketing is the number one way to drive more traffic to your site and get higher conversions. Who doesn’t love getting more sales and repeat customers??

I love MailChimp for this! It integrates directly with Shopify, so it’s a double win! For all its functionality, you can’t beat the value. Plus their mascot is a cute little monkey which I think is so fun!

Facebook Messenger

Wanna live chat option on your website? Use the Facebook Messenger app on Shopify. If email is the number one way to drive traffic, then messenger is definitely number two!

Messenger makes staying in touch with customers super easy! Think about it, people open messenger notifications more than emails, so you can really boost your conversions with this tool.

Shop Your Posts

Another great app is called Instagram shop. This awesome tool allows you to basically turn your feed into another store!

This creates such a seamless shopping experience for your customers! Since online sales are all about making it easy for people to buy with “one-click”, imagine being able to buy from Instagram! It’s much easier than clicking through your website to find the right piece.

xo, Tracy


We’ve partnered with Shopify to give you a killer deal! If you’re not on Shopify yet, check out their free trial.

When you’re ready to switch you’ll get 10% off your subscription.

Jewelry Brand Makeover Boot Camp

Tracy Matthews

My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.

The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.

In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.

Copyright Marketing 2.0 16877 E.Colonial Dr #203 Orlando, FL 32820

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