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Designers always ask me,

“Tracy, how did you create a jewelry brand that consistently generates multiple 6 figures and only spending 10% of your working time in it?”

Well, it wasn’t because of the 30 page business plan I wrote!

That bad boy just collected dust, never to be looked at again.

Truth is: There’s no cookie cutter jewelry business.

No one size fits all.

Years ago, there was one way to have a jewelry business.

Selling wholesale.

Today, there are many ways to be successful selling and designing jewelry.

The process of growing your jewelry brand is unique to your goals.

No matter how you’re running your business, I’ve discovered simple daily action steps are way more effective than a 5 year plan that you’ll likely never look at.

There are stages in business that build upon each other.

On the show, I’m sharing the 7 stages I went through before getting to where I’m at in my jewelry business.

Wanna know what they are? Press play now!

Tracy Matthews

My passion for design started as a child. I dreamed of creating wedding gowns and growing up, was always an artist in some respect. When I took my first jewelry fabrication class as a college elective, the seed was planted. My instructor became my mentor.

The rest is history. I started my first jewelry business as a hobby, designing for bridal parties, friends and families.

In my twenties, I quit my day job to follow my dream full time. That big leap resulted in my first legitimate brand, Tracy Matthews Designs, Inc.

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