On today’s episode, the human strength expert Kyle Newell shares insights and tips about marketing and as it relates to everyday life. Tune in to How To Use Marketing Skills In your Everyday Life. Kyle has a fascinating story to tell. Tune in!
Everything is about persuasion in your life. You spend time persuading yourself and others all the time. Once you put marketing into that frame of reference, it’s very easy to see how it can benefit you.
What Marketing Is Not
In 2014, Kyle went to Mexico over the Fourth of July for a nice getaway. Kyle had just competed in his second bodybuilding show of the season a week before.
About half way through the week, they went to a resort where you get a free day’s pas but there was a catch. The resort tried to sell them a timeshare.
To Kyle this was fascinating. They were pros and excellent at what they did. It left Kyle with a bad taste in his mouth because they were so overly aggressive and pushy in their selling technique.
Solutions Need Problems
Marketing is about persuasion and influence. You need to have a solution that solves another’s problem.
For example, Da Vinci was the first person to invent the parachute but there was no interest. The reason there was no interest is because there was no need. There were no planes.
The brain focuses on problems. It’s a survival mechanism. There must be a need for what you are trying to sell and you must be able to communicate your solution.
People love stories. The brain is fascinated by personal stories and is hard-wired to communicate this way.
Kyle is continually influencing his clients through inspiration. He tells little snippets of his life. People love this. It is how Kyle creates a community. A community that is fascinated by his storytelling.
To hear more of Kyle’s insights into How To Use Marketing Skills In your Everyday Life, download and listen to the entire episode! An expert in his field, Kyle wants to help people get better in life. Share this to your friends, family, and loved ones.
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If you have any suggestions or other interesting ideas, please contact Kyle at firstname.lastname@example.org or at email@example.com. You can also leave a comment or review on today’s show. We love hearing from you!