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In a rush?

Here are highlights of Mastering the Voice of Your Copy with Abbey Woodcock if you are in a hurry:

How in tune are you with your voice? (4:30 Mark)

Advanced vocabulary style (10:50 Mark)

Let’s figure this out together. (13:18 Mark)

Kevin is your friend a the bar (16:13 Mark)

Abbey’s tip on how to get started (21:20 Mark)

Mastering the Voice of Your Copy with Abbey Woodcock

In today’s podcast Kevin and Jonathan welcome Abbey Woodcock. The topic is hot in the decision to hire a copywriter or not. People are scared to hand over their voice to someone else.

What are the Hangups?

Abbey says there are 2. Entrepreneurs think that no one else can replicate their voice. It’s the mindset of I can never hire anyone else because no one can write like me.

The 2d is for people that want to write their own content and blogs. They cannot figure out what their voice is and how do they sound different than everyone else in their industry.

What Guides How You Write?

Your writing can change from day to day or month to month. It depends upon what you are writing about and with whom you had conversations with about the topic. Sometimes as Abbey writes, the words of those she spoke with start to come off of her fingertips.

Understanding what is your perspective and what is your voice is a huge part of how you write. It’s not just about blogs and articles, it’s about emails and messages to clients and coworkers. You don’t want your emails sounding like they came from a VA. They need to have your voice.

Abbey says there are 7 styles of voice. The first takes a really difficult subject and breaks it down to the simplest form anyone can understand.

Want to learn the rest of Mastering the Voice of Your Copy with Abbey Woodcock? Download and listen to discover Abbey’s 7 styles of voice.

To connect with Abbey Woodcock, check out her links below and remember she welcomes all questions, comments and inquiries!



Email Abbey

Abbey’s website

Infographic “How do You Learn Voice?”


Kevin Rogers

Kevin Rogers spent years traveling the United States as a dead-broke stand-up comedian until he discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers.

The formula worked so well that entrepreneurs and business owners all over the world have now used this deceptively simple 4-sentence formula to skyrocket their profits and grow their businesses at record pace.

Today Kevin is one of the most in-demand sales consultants online, working closely with high-volume information marketers, corporations and local brick and mortar businesses alike to turn around sluggish ad campaigns.

Kevin’s unique background as a stand-up comic and in-the-trenches salesperson provide a rare spectrum of experience and ability. His greatest strength is teaching anyone to use the power of their own story to connect better with customers and compel them to take action.

You can download a free copy of Kevin’s Amazon best-selling book at www.60secondsaleshook.com and join his copywriting community at www.copychief.com

Copyright Marketing 2.0 16877 E.Colonial Dr #203 Orlando, FL 32820

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