“Professionally Produced Podcasting That Outranks The Competition”

Back in June, I wrote an email that disturbed some people.

It was about a guy who bought my product then immediately (after one issue) said he got enough info and do I have anything else to sell him. I then wrote an email talking about how it reminded me of something my Wing Chun Sifu told me. How a guy came to learn Kung Fu at his feet, stayed a whole 3 weeks (nobody learns Wing Chun Kung Fu in 3 weeks), then went and fought in a cage match somewhere, only to go want to learn another combat style.

Then, I made another analogy:

People like that are literally addicts.

They are addicted to the dopamine drip of buying something new and exciting, etc, and, thus, hop around from one product to the next, never committing to anything, having a “wide” but not “deep” knowledge base, and, well, so it is.

Anyway, a few people were none too happy about that email.

Opportunity buyers don’t like looking in the mirror.

And, they like it even less when I refuse to sell to them.

But, here’s the thing:

I didn’t make any of this up.

I learned it from a client at our last Oceans 4 Mastermind. And, it was so enlightening (and made sense of a lot of things that never made sense to me before about opportunity buyers and why I despise them so much) that I asked her to be a guest on my podcast explaining the biology behind this, as well as how you can “turn” these people (some of them, at least) into good long term customers.

And guess what?

She agreed.

And, my interview with her in today’s podcast at:


Ben Settle

P.S. Producer Jonathan and I were blown away by the info in this episode. I don’t have a lot of guests on. And, when I do, they are always unique and give information you can’t easily get anywhere else.

In this case, Jonathan said she was hands down the best.

(No offense to past guests…)

Is Producer Jonathan right?

Only one way to find out.

And that’s to hit the jump below and listen in:


Ben Settle

Ben Settle is a self described “anti professional” and the world leader in email copywriting education. He shamelessly makes a living writing a quick email each morning and then goofs off the rest of the day. Kinda like a bum, but who gets paid…

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