“Professionally Produced Podcasting That Outranks The Competition”

This week’s podcast episode is all about the law of repulsion (NOTE TO SELF: I should trademark that term before all the wannaBen’s start over using it to death…).


  • How Rick Rubin (the famous music producer) uses the law of repulsion to turn his clients into superstars.
  • Famous people who use repulsion marketing to make millions per year.
  • Why you can’t have a huge base of fans without having a huge base of haters.
  • How Rush Limbaugh makes money from his haters.
  • Why it’s silly to try to not have enemies and haters.
  • The “litmus test” I use when determining if someone is a troll or not.
  • Howard Stern’s polarization school of list management.
  • Why I tell most people offering unsolicited feedback that their opinion is irrelevant. (And why you should, too.)
  • Why openly taking pleasure in pissing your enemies off will give you more influence.
  • Why you can often tell how strong a personal brand is not by how much someone is loved… but by how much they’re hated by their enemies.
  • How Producer Jonathan practices the law of repulsion.
  • Words that repulse refunders and low class jackass buyers.
  • How to use the law of repulsion without selling your soul.


Ben Settle

Ben Settle

Ben Settle is a self described “anti professional” and the world leader in email copywriting education. He shamelessly makes a living writing a quick email each morning and then goofs off the rest of the day. Kinda like a bum, but who gets paid…

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