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A couple months ago I was hanging out with my pal Dan Meredith at an event we were both speaking at and got into a conversation about something people are (apparently) paying big money to learn, yet boggles both our minds anyone has to be “taught” it.

And that something is…

How to be “authentic.”

Yes, my little droogie, it’s true.

There are coaches who actually teach people how to be authentic.

Which means there are people who are paying other people to show them how to be authentic.

Which means there are people who are walking around who simply need to be mocked.

Not just for my amusement.

But, for their own good.

As I was telling Dan, it makes no sense that someone doesn’t know how to be authentic. They don’t know how to express their own personality in their emails, or in their other marketing effort. They don’t know how to be themselves — and are instead a walking Frankenstein-like monster of multiple peoples’ personalities, and are struggling to figure out how to just, you know, be *themselves*.

Well, guess what?

I may find it all amusing.

But, that doesn’t mean I won’t try to help these schlubs myself.

Enter today’s Ben Settle Show podcast.

I show you how to be 100% authentic.

And, I show you how to do it in a way that will make you more sales.

Here’s where to download it:


Ben Settle

Ben Settle

Ben Settle is a self described “anti professional” and the world leader in email copywriting education. He shamelessly makes a living writing a quick email each morning and then goofs off the rest of the day. Kinda like a bum, but who gets paid…

Ben Settle Show

BenSettle.com Blog

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