“Get more clients with Direct Response Podcasting™”

This week’s “Ben Settle Show” is all about how to pick a coach to hire — regardless of the niche or industry (copywriting, marketing, business, fitness, life, fashion, sales, accountability, you name it, any kind of coach).


* The “anti-coaching” reason why Portland is the most screwed up city on the planet. (ooh)

* Why it’s better to be water boarded than hire a coach who’s so pathetic he (or she) resorts to hard selling or shaming you into hiring them.

* The best way to “vet” a would-be coach you want to hire.

* Why you should avoid hiring coaches who only have raving happy clients.

* The best asset a business-related coach can bring to the table. (And it has nothing to do with knowledge or experience — if a coach ONLY brings this to the table they are almost always worth hiring.)

* My 2 favorite podcasting coaches.

* Why the length of time someone has been coaching isn’t necessarily a good attribute to hire a coach on.

* A “red flag” to look for if you hire a coach who is naturally entertaining.

* What to ask coaches who dazzle you with metrics before hiring them.

* And more…


Ben Settle

Ben Settle is a self described “anti professional” and the world leader in email copywriting education. He shamelessly makes a living writing a quick email each morning and then goofs off the rest of the day. Kinda like a bum, but who gets paid…

Ben Settle Show

BenSettle.com Blog

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