“Get more clients with Direct Response Podcasting™”

My buddy Doberman Dan told me people get paid according to their status.
1. You have the generalist, who is pretty good at what they do and usually gets paid by the hour.
2. Next you have the specialist who is awesome at one thing and gets paid by the project.… READ MORE

Sometimes you have to hit rock bottom to realize you need a change.
I’m a fan of sharing my success and failures if I think it’ll help you in your journey. But for years I’ve kept a very dark secret to myself.… READ MORE

The other day I got a message from one of my Podcast Mogul subscribers.
He said he got the newsletter (all the way in the UK) and he couldn’t believe how much information I packed into that one issue. Then he offered to write me a testimonial.… READ MORE

I was on a call the other day with a guy who coaches C.E.O.’s of fortune 500 companies.
We discussed his business, how he gets leads, what he does to convert them, and how long the process is between first contact and purchase.… READ MORE

Today we’re going to take a deeper dive into one of the worst things that can happen to your podcast show.
First you buy a book or two on podcasting and read them. After that you invest some big bucks into a podcasting course promising to show you everything you need to know about podcasting.… READ MORE

I don’t know if I’m feeling generous today, or if I’m in a good mood after having a great weekend with my friends and family?
While I was away I got a question that would normally annoy me.
But instead of making fun of the guy that sent it, I decided to share his dumb question with you.… READ MORE

I’ve talked to a lot of people this week and there seems to be this crazy idea that everyone should have a podcast.
These people are confused and I’m here to save you from making this grave mistake. Before you have a podcast you must have two things in place.… READ MORE

It always confuses people when I tell them they need to have an audience before they have a podcast show.

And I get it, because every GuRoob under the sun keeps telling you podcasting is a great way to build your audience – but they can’t tell you how.… READ MORE

Let’s talk about some of the most common reasons podcasts fail:

1. No one is listening to your show

2. You’re not getting enough downloads

3. You’re not reaching new audiences

The GuRoobs would have you believe that starting your own podcast show will solve all your audience problems.… READ MORE

I only have three questions I ask people when I’m interviewing them to see if they’d be a good fit for The Podcast Factory.
#1. How big is your eMail list and how often are you in touch with them?
#2: What are you selling?… READ MORE

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